Farnborough International Air Show (FIA) is a major investment of time, money, and energy—so it’s essential to arrive prepared and leave with real results.
To help members get maximum value from FIA this year, the WEAF team has brought together a panel of experienced industry professionals who know the show inside out. Whether you’re attending as an exhibitor or walking the floor, this practical webinar will ensure you feel confident, organised, and ready to make the most of every opportunity.
What you can expect
Our expert panel will offer practical advice to help you plan effectively, engage confidently during the event, and follow up successfully afterwards.
Subjects will include:
- What to expect at FIA as both an attendee and an exhibitor
- Perspectives on FIA and how it compares with DSEI
- Trade show sales best practice and engagement techniques
- Marketing planning and communications before, during, and after the show
- Best practice for collaborating with partners and stakeholders
Practical, top tips, including:
- How and where to approach people
- The best places to meet and network
- Planning your diary and managing your time
- Food, timings, and navigating the show efficiently
- What you can prepare in advance to get ahead
This webinar is designed to give you clear, practical advice—to help you walk into FIA prepared and achieve real results.

