Improving Your Online Presence – Part 1 (Knowing Your Customers and LinkedIn)
10am – 12pm
Your online presence is vital to the success of your business. Digital marketing helps your potential customers find you online and understand what you can do for them and why they should work with you.
Online marketing reaches our customers immediately, giving instant results that can be tracked and measured, often with little cost (and sometimes with no costs at all!). With the digital landscape changing so rapidly, it’s important to keep up to speed about how to improve your online presence and why it’s important to be visible online.
In this 2-hour online workshop, you will learn how to improve your online presence by understanding:
- The importance of knowing your clients
- How to deliver the right message to your clients via your website and online presence
- How to use LinkedIn to make connections with the right people and become an authority in your sector
- How to create a winning LinkedIn strategy to convert clients
Improving Your Online Presence – Part 2 (Website Presence and SEO)
2pm – 4pm
In this 2 hour online workshop, you will learn how to improve your online presence by understanding:
- How to get the most out of your website to increase leads
- How to find out where your website is right now in terms of search engine optimisation
- How to improve your SEO with 4 simple steps
Who should attend?
If your business is in the Aerospace, Advanced Engineering, Low Carbon or Digital sector (or supplies these sectors) and is based in Somerset (excluding BaNES and North Somerset) then this workshop is open to you as part of the Somerset Innovation Network. (Or Dorset if in the Aerospace or Advanced Engineering sector).
How much does it cost?
This workshop is fully-funded through the Somerset Innovation Network. The Somerset Innovation Network is funded by the European Regional Development Fund and Somerset Council.
What is the Somerset Innovation Network?
The Somerset Innovation Network is a fully-funded programme driving innovation and collaboration to forward-thinking, and growth-driven businesses in the region.
Bringing together three innovation centres in Somerset – iAero in Yeovil, Digital Innovation Centre in Taunton and SEIC in Bridgwater, the network aims to encourage collaboration and innovation between businesses, whilst helping them grow and develop through a variety of tailored 1-2-1 support, informative workshops and networking opportunities.